Course Description

The Google Ads Marketing Masterclass is a practical digital advertising course designed to teach entrepreneurs, marketers, and business owners how to create and manage successful advertising campaigns using Google Ads.

Search engine advertising allows businesses to appear in front of potential customers at the exact moment they are searching for products or services online. In this course, students will learn how to use Google Ads to create targeted advertising campaigns that drive website traffic, generate leads, and increase sales.

The training covers the complete advertising process, including keyword research, campaign setup, ad copy creation, audience targeting, budgeting, and campaign optimization. Students will also learn how to analyze advertising data and improve campaign performance over time.

Through hands-on exercises and practical demonstrations, students will gain real-world experience building advertising campaigns that businesses use to grow online.

By the end of this course, students will have the knowledge and confidence to run professional pay-per-click (PPC) advertising campaigns for businesses, brands, or clients.

What Students Will Learn

By the end of this course, students will be able to:

Understand Search Engine Advertising

• Understand how advertising works on Google Ads
• Learn how businesses appear in search results through paid advertising
• Understand the concept of pay-per-click (PPC) marketing

Set Up Google Ads Campaigns

• Create and configure a Google Ads account
• Understand campaign structure and settings
• Choose the right campaign objectives

Conduct Keyword Research

• Identify keywords customers search for online
• Use keyword planning tools
• Select profitable keywords for advertising campaigns

Create Effective Search Ads

• Write compelling ad headlines and descriptions
• Understand ad extensions
• Design ads that attract clicks and conversions

Manage Advertising Budgets

• Set campaign budgets and bids
• Understand bidding strategies
• Control advertising costs effectively

Track and Optimize Campaign Performance

• Understand campaign performance metrics
• Monitor clicks, impressions, and conversions
• Optimize campaigns to improve results

Generate Leads and Sales

• Use advertising to drive targeted traffic to websites
• Generate leads for businesses
• Increase sales through search advertising

Course Requirements

Students taking this course should have:

• A computer or laptop
• Stable internet connection
• Basic knowledge of internet browsing and search engines
• A Google account from Google

No prior advertising experience is required.

Final Project

Students will create and present a complete Google Ads advertising campaign.

The final project will include:

• Keyword research for a specific product or service
• Campaign objective selection
• Ad copy and headline creation
• Campaign structure and budget setup
• Campaign creation in Google Ads
• Performance monitoring and optimization strategy

This project simulates a real advertising campaign used by businesses to attract customers through search engines.

• CERTIFICATION

  Students who:

  • Attend live classes

  • Complete weekly quizzes

  • Submit the final responsive website project

  will receive a Certificate of Completion at the end of the course.